As my essay topic is now discussing tourism design in Uganda and whether or not it is possible to create an identity that is sensitive to the Ugandan national identity, it makes sense to use the results of the essay and create a brand identity for a tourism location in Uganda as the practical part of the module. That way I will be able to synthesise the two elements together by using the direct results of the written part for the practical part.
Brief:
Using the research from the written dissertation, produce a brand identity for a tourism service in Uganda that can be considered sympathetic to the Ugandan national identity, the tourist visiting and the business itself.
Produce a brand identity that can be portrayed through a set of brand guidelines, plus relevant practical products and applications which will reinforce the brand.
Plan for Practical Product
